Saturday, September 24, 2011

Adding and Installing Alexa Site Widgets For Your Blogs To Gain Alexa Ranking

If you’ve noticed most blogging sites contain an Alexa Widget within their site.  Bloggers believe that Alexa can improve their traffic.

Who is Alexa Internet?
According to wikipedia, Alexa Internet, established in 1996 by Brewster Kahle and Bruce Gilliat,  offered a toolbar that suggested where to go next based on the traffic patterns.   It also offered details of the site such as to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. In 1999, Amazon purchased Alexa for $250 Million.  It partnered with google in 2002 for an open directory project.  In 2005, Alexa opened its extensive search index and web-crawling facilities to third party programs through a comprehensive set of web services and APIs.
What does the Alexa Widget do?
Basically, it gathers data from page loads and other factors such as Pageviews per each individual User, Bounce Rate, and User Time on Site and ranks websites using the Alexa Tools or Widgets.  The ranking is based on a 3-month data so it takes some time before it changes.  So the earlier you install it, the earlier you can improve your Alexa Ranking.
Installing Alexa Widget in
  1. Go to Alexa Widgets Alexa Site Owners Widgets
  2. Copy Script
  3. Paste the Script to
  • Blogger : Log in to Blogger Dashboard>Layout>Page Elements>Add Widget>HTML/Java Script
  • WordPress: Log in to WordPress Dashboard>Appearance:Widgets>Add Text Widget